Small businesses need to know that getting noticed online is essential to achieving growth. However, SEO software can get costly and many entrepreneurs aren’t sure how to begin. But the good news is that there are many affordable SEO tools which provide a lot of value for a small price.

We’ll discuss seven cost-effective and affordable SEO tools that aid with search engine optimization and competitor tracking site audits, competitor tracking and more – all without breaking your budget.

1. Ubersuggest

Ubersuggest is a complete SEO tool developed by Neil Patel. It provides keyword research as well as domain analysis backlink data, as well as content suggestions. Enter any keyword or competitor’s website to instantly receive keywords and traffic volume as well as SEO’s difficulty and much more.

It also offers a site audit that points out any mistakes, speed issues, and SEO issues on your site. The reports are simple to comprehend even for those who are not experts.

Prices: Free version available with paid plans starting at 12 dollars per month.
Best for: Freelancers, bloggers as well as small-sized businesses that require basic SEO tools at an affordable cost.

2. SE Ranking

SE Ranking is a powerful SEO platform that comes with an entire set of tools, such as keywords position tracking, websites audits, backlink monitoring along with competitor analyses. Additionally, it includes the ability to market content as well as social media management options.

The dashboard is tidy and the tracking of keywords is precise. It’s a flexible pricing system and is a great choice for small businesses on a tight budget.

Prices: Plans start at $18.60/month according to the frequency of ranking checks.
Best for: Small businesses and consultants who require full SEO coverage but don’t want to spend for expensive tools.

3. Mangools (KWFinder)

Mangools provides five tools all in one: KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. It’s most famous for KWFinder which provides accurate keywords based on high volume of search and a competitive level.

The interface is among the easiest to use even those with no experience in SEO can comprehend the information. Mangools also offers insights into the backlinks and Domain Authority of the website or the competitors.

Price: Starts at $29.90/month with a free 10-day trial.
Best for: Beginners and small marketing teams looking for simple yet effective and affordable SEO tools.

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4. Moz Pro (Lite Plan)

Moz is among the most trusted brands in SEO. The Moz Pro Lite Plan comprises keyword monitoring, site audits, as well as backlink analyses. It also comes with MozBar which is a browser extension that displays domain authority as well as authority of pages right in search results.

Moz provides helpful suggestions to improve the optimization of your website and provides regular updates on SEO. The learning tools they provide help novices to comprehend how SEO functions.

Price: Lite Plan starts at $99/month. There is a 30-day trial for free.
Best for: Businesses that need trustworthy data and wish to improve and develop their SEO strategy over time.

5. Serpstat

Serpstat provides an SEO all-in-one tool designed specifically for SEO professionals, marketers and small companies. It includes search engine optimization, rank monitoring, competitor research and analysis of content.

One of the most notable features is the keyword clustering feature that allows you to cluster related keywords to produce topic-specific content. The interface is more complex, however it provides advanced information at less than other tools such as Ahrefs.

Prices: Starts at $55/month with the option of more than one user.
Best for: Smal

l agencies or digital marketers who manage several websites for clients.

6. AnswerThePublic

AnswerThePublic is a tool for keyword research that displays the questions people have regarding a particular subject. When you type in a word or phrase into the tool, it will return an image map of your questions or comparisons as well as related inquiries.

This can be very helpful in creating FAQs, blog posts and service page concepts. You can take the results as a download and use them to create longer-form content or to improve existing pages.

Prices: Free plan offers only a few daily searches. Plans that are paid start as $9 per month.
Best for: Content creators, bloggers, and small-scale entrepreneurs who are focused on organic marketing through content.

7. Screaming Frog SEO Spider

Screaming Frog is an application for desktops that functions as an SEO crawler for desktops. It scans the entire website and identifies technical issues such as duplicate content, broken links redirect chains, insufficient meta tags, and much more.

It’s quick and extremely precise. Although the interface may appear complicated, it’s easy for beginners to make use of the interface by simply focusing on the most basic problems like 404 errors and pages with no titles.

Price: Free for up to 500 URLs. The cost for a paid annual license of $259 (~$21/month).
The best choice for Owners of websites or web developers who wish to conduct periodic detailed technical audits.

A very good tool for Keyword research, the Google Keyword Planner is also an excellent option for updated trends.

Conclusion

These seven tools show that you don’t require expensive software to perform effective SEO. You can use them to find more effective keywords, keep track of your performance, write more intelligent content, or resolve technical issues, there’s a tool that is affordable that can help.

Here’s a quick breakdown:

Start with one or two tools that fit your goals and budget. Most of them offer free trials or entry-level pricing. As your business grows, you can upgrade or add more tools to your workflow.